Creative Corner: dogs decked out, cans of literature and sobering crosswalks
Happy Friday, readers!
This week, we’ve got a canine couture drop, a brewery-meets-bookshop collaboration, and a zebra crossing that doubles down on safety; playfulness, purpose and poignancy, all with creative smarts.
Adidas gives dogs a style moment in China only (for now)
Adidas is extending its streetwear to the four-legged crowd with the Originals Pet Collection, a range of windbreakers, padded vests, and track sets for dogs (and cats), all stitched with Three Stripes pride.
What’s clever is that this isn’t pure novelty, as the design is actually very functional with insulation, weather resistance, and tailoring for movement. Adidas has already dipped a toe into pet-wear, including earlier this year with a smaller capsule of collars and tees, but this is its most confident step yet into canine couture.
It’s also perfectly timed (perhaps inevitable!) given the Samba and Originals revival dominating wardrobes worldwide. It’s social gold, and the kind of lighthearted, shareable idea that keeps a heritage brand feeling fresh.
It’s only available in China for now, but its shareability has crossed borders with it going viral worldwide and showing that stripes will always be classic, even if the Samba spotlight is dimming.
Images: Adidas
Beak Brewery x Faber & Faber: pairing pages and pints
One of the most quietly brilliant collaborations of late comes from Lewes-based Beak Brewery and publisher Faber & Faber, who’ve found a beautifully simple common ground: beer and books.
The ongoing collaboration (Beak Book started in 2023) blends two analog pleasures, reading and drinking, and turns them into cultural moments. The latest announcement sees the collab showcased at Pages at Manchester Museum on October 10, and with limited-edition beers, literary tie-ins, and community events it’s so much more than just a label swap; it’s a genuine ode to slowing down, stepping away from screens, and finding connection offline, which is exactly what Beak’s founder, Max Tapper, envisioned it to do.
What stands out is how unforced it feels; it doesn’t try to intellectualise beer or trivialise literature, but simply celebrates both. And for that reason, it retains its credibility in both spaces which some could risk with being too gimmicky. The key here is working with tastemakers in each space - and it helps that the design is beautiful, too.
Not every idea needs mass appeal, as some are better enjoyed through the passion and conversation of engaged hobbyists, and indeed quietly with a good book and a good pint.
Images: Beak Brewery
A sobering step: the crosswalk that counts lives
In Istanbul’s Tuzla district, a pedestrian crossing has been turned into a living data visualisation for a public awareness campaign, each white stripe representing one year in a decade of pedestrian deaths; the past 10 years have seen 20,000 accidents resulting in death or injury at pedestrian crossings across in Turkey. Beside it, passing drivers see a billboard of the same data, confronting drivers and walkers alike with the real human cost of road accidents.
Conveying a serious, sobering message with data alone can feel cold; numbers without faces or stories can lack the emotive angle needed to get audiences invested in a sea of other issues. But this campaign bridges that gap. By embedding the statistic into a familiar visual reference in the zebra crossing (or crosswalk, outside of the UK), a symbol of safety, it makes the abstract tangible: effectively acting as a stark bar chart of lives lost, at the very scene where they happen.
There’s no shock tactic. It’s a quiet, visual truth that sinks in as you walk across it. Proof that sometimes the most powerful ideas don’t shout; they stop you in your tracks.
Well, that wraps up another Creative Corner!
As ever, if you’re launching something that deserves a spot in Creative Corner, or have seen a campaign you just love, please do share it with us. Email emily.barnes@fanclubpr.com
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