Domino's nods to Spurs' silverware shortage in cheeky activation

Ahead of the Europa League final, Domino's is unveiling a live billboard outside Tottenham Hotspur Stadium, cheekily highlighting Spur’s prolonged silverware drought.

The North London team is heading to the final at the Estadio de San Mamés in Bilbao, against Manchester United, after a less than impressive Premier League season which has left them languishing near the bottom of the table.

To showcase just how long it’s been since the Lilywhites have won a trophy, the pizza brand has unveiled the digital billboard outside their home ground.

It’s displaying a huge figure playfully showing the number of pizzas delivered in the UK and Ireland since 2008, the club’s last trophy win.

Totalling well over a billion pizzas (more than 1,569,226,205) – that amount is enough pizza to cover the Tottenham’s home ground 25,873 times.

The billboard was unveiled as today marks 17 years, two months and twenty-four days, or 6,279 days, since they last lifted a major prize with this being the 2008 League Cup, when they overcame Chelsea to win 2-1.

A spokesperson for Domino’s said: "We’re not taking sides, but if Spurs deliver in Bilbao, we’ll happily reset the counter to zero.

“We always deliver– now it’s their turn to do the same in the final.

“And of course, all eyes are on Ange… no pressure, mate."

The nearest Spurs have come to winning a major trophy in recent years was 2021, when they lost out to Pep Guardiola’s Manchester City in the EFL Cup final.

And they’ll be doubly hoping for success on May 21st, as a trophy in the cabinet would allow them to justifiably claim they’d had a ‘better’ season than deadly rivals Arsenal.

The Gooners fought until the late stages of the Premier League race as well as the Champions League, before being eliminated in the semi-finals by Paris Saint Germain.

But Mikel Arteta’s side will end the season with nothing – even if they finish runners-up in the league, compared to Spurs’ lower-mid-table finish.

To make matters worse, former talisman Harry Kane – Spurs’ most successful striker of the modern era – just picked up his first major team trophy as a player.

He was part of the Bayern Munich side which recently clinched the Bundesliga, crowning them champions of Germany for the 34th time.