Election Watch: Hope is here, but are the major players prepared?
PR Stunt Watch: Paddy Power’s Asterisk team, Steve Bray at Rishi’s announcement and Ikea launches the Cat-alogue
Phone, wallet, keys, copywriter...
PR Stunt Watch: A Mental Health Awareness Week Special
Carlsberg and Erdinger release celebratory beer to mark departure of Liverpool manager
491 bottles of Believers Brew, one for every game Jürgen Klopp has been in charge, to be sold at a charity auction
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
OOH took a decidedly experiential bent this month with brands including Cheetos, Adidas and McDonald’s using surreal humour, water-filled billboards and even scented fabric to coax the attention of passers by
'Make it Merch' helps fans support their team without breaking the bank
Swarovski’s next level store design doesn’t compromise
Adidas Originals’ installation bridges experiential, billboard advertising, and art
