

Adidas Originals’ installation bridges experiential, billboard advertising, and art

Notes by the Nation: Samsung shows off the creative capabilities of the new Galaxy Tab Series

British Airways throws away the advertising rule book

Netflix’s ‘War of the Worlds’ moment

Immersive Fortnite simulator puts gamers in the shoes of Alzheimer’s sufferers
Momentum Worldwide’s Fortnite mod highlights the plight of Alzheimer’s sufferers, and the metaverse’s newfound relevance

When Glasgow’s ‘Willy Wonka’ disaster led to a world of pure meme imagination
Alfred's Hannah Jackson highlights the opportunities that PR disasters can illicit, expertly illustrated with some meme-mockery

The Wonka weirdness is a creative opportunity for someone – just like the Fyre Festival debacle

Putting the ‘power’ in empowerment: Charlotte Tilbury’s F1 sponsorship

J'adore Mini Dior: Why Dior going ‘miniature’ gets universal acclaim
