PR Stunt Watch: Paddy Power’s Asterisk team, Steve Bray at Rishi’s announcement and Ikea launches the Cat-alogue
Phone, wallet, keys, copywriter...
PR Stunt Watch: A Mental Health Awareness Week Special
Carlsberg and Erdinger release celebratory beer to mark departure of Liverpool manager
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
OOH took a decidedly experiential bent this month with brands including Cheetos, Adidas and McDonald’s using surreal humour, water-filled billboards and even scented fabric to coax the attention of passers by
'Make it Merch' helps fans support their team without breaking the bank
Where sports supporters are often exploited with exorbitantly priced replica kits and merchandise, Scotiabank offers a more collaborative, cost-effective approach
Swarovski’s next level store design doesn’t compromise
Adidas Originals’ installation bridges experiential, billboard advertising, and art
Notes by the Nation: Samsung shows off the creative capabilities of the new Galaxy Tab Series
