Why creatives should use behaviour change as a way to connect
April Fools' Day round-up 2026
Tony’s Chocolonely stages a live wrestling match in King’s Cross Station
Creative Corner: McCain's Mr Chippy, Carlsberg's Signs of Unity and Cushelle creates a loo paper magazine
Stunt Watch: Govia Railway & Diane Morgan, KFC puffs up pickles, and a blooming relationship between Lovehoney & Chelsea Flower Show
Pangolin's Hannah Jackson enjoys train safety with Diane Morgan, KFC's pickle puffer and the Lovehoney X RHS collab
Get your gherk-on: KFC introduces the world's first pickle puffer jacket
Created by Here Be Dragons, KFC unveils the first-ever Pickle Puffer: a limited-edition jacket filled with real pickle juice and sliced pickles, complete with a built-in straw for sipping
Rock Face subverts alpha stereotypes in latest ‘Manosphere’ inspired creative
Global Creativity Highlights: Gucci's game, Dove's r/eal reviews and the housekeeping Olympics
Stunt Watch: FC Barcelona & World Down Syndrome Day, GOSH's Play on Pause and Cillit Bang's Return of Barry Scott
