McDonald's and Pixie Lott rewrite iconic Proclaimers track for families of seriously ill children
'Too Big': Children with Cancer UK illustrates how many children are treated using therapies designed for adults
Creative Corner: Sunderland FC's Black Dog, Shelter's Foundation to Thrive and 14th Century augmented reality
Mother’s Day ads avoid sentimentality
Stunt Watch: Madge & Grindr, the unbearable blazer, K-Supermarket on Tripadvisor and Independent Age's water on tap
This week, it's Hope&Glory's Amy Jones taking the reins, highlighting some PR gold in the form of pop icons, autism education, and water poverty
Imagination x Visa: World Cup recap
With the 2026 FIFA World Cup on the horizon, we caught up with Imagination for a recap of its work in Qatar, and advice on making this year’s event count, creatively
Bud Light and Post Malone unite to celebrate the brand’s miniature obsession
Creative Football Corner: Adidas’ adorable kits for pets, Budweiser lets it pour and Arsenal's skit with Spike Lee
PR Stunt Watch: The London Marathon edition
