Creative Corner: testicular cancer awareness, a petrol-flavoured Easter egg, and dogs in pods
Petrol-flavoured egg carries bitter climate message
Reclaiming the street: why Burberry’s campaign got it right
Aldi and Taylor Herring make fashion mintier
Why creatives should use behaviour change as a way to connect
Communicators have relied on familiar success measures – awareness, sentiment and reach – for a long time, but that’s only the starting point, says Mark Brennan, Allianz Ireland’s chief marketing officer
April Fools' Day round-up 2026
I was fooled once, dear readers, so this year I endeavour to list the offending campaigns that might otherwise hoodwink you (when you most suspect it), so be wary, readers, and happy April Fools' Day
Tony’s Chocolonely stages a live wrestling match in King’s Cross Station
Creative Corner: McCain's Mr Chippy, Carlsberg's Signs of Unity and Cushelle creates a loo paper magazine
Stunt Watch: Govia Railway & Diane Morgan, KFC puffs up pickles, and a blooming relationship between Lovehoney & Chelsea Flower Show
