Fanclub's Paul Lucas praises Taco Bell, Tesco and Jolly Hog

This week in our Creative Corner is a novel thrifting campaign from Taco Bell, followed by a wedding list with a difference from Tesco and a banger from Jolly Hog.
The Bank Holiday is upon us, which only means one thing - rain. Obviously.
And as we finally celebrate the birth of Peppa Pig’s daughter Evie, here are three creative takes to keep you occupied as you watch the rain trickle down the pub window during your long weekend. Firstly, a novel thrifting campaign from Taco Bell, followed by a wedding list with a difference from Tesco and a banger from Jolly Hog,
Taco Bell serves up sustainable style
Ever ordered something on Vinted and received your new fashion find wrapped in an old cereal box and an old bin liner? The struggle for decent packaging is real. Well, fear no more, Taco Bell is stepping into the breach with a solution for pre-loved fashion packing, taco-themed.
The fast-food giant has latched onto this common pain point for online sellers and turned it into a social media-led in-store activation. For one day only, Taco Bell's Baker Street branch in London was transformed into a DIY postage packaging station, offering sellers a "taco-themed" solution for their shipping needs in the shape of the iconic Taco Bell paper bag.
Not only a useful service but also a clever way to get Taco Bell's brand directly into the hands and homes of potential consumers.

Tesco rolls out a really useful wedding service
If you know someone who watches daytime TV, listens to the radio or flicks through the daily news, you would have no doubt heard them talk about this little marital gem from Tesco this week as the supermarket giant unconventionally stepped into the wedding gift registry arena.
In a move that is more “I poo” then “I do”, its £63 ‘Tesco Really Useful Stuff’ wedding gift package offers the happy couple a five-pack of 12 rolls of luxury soft toilet tissue, toothpaste, refuse sacks, kitchen towel, antibacterial hand wash, and shower products – a truly comprehensive starter pack for any new home.
The bog standard package got many a morning TV and radio presenter tongue wagging - for those who cherish a romantic cozy night in, there's the puntastic £39 ‘I Love Brew’ gift, providing a generous six-month supply of tea and biscuits.
Six bespoke bundles have been made available on the wedding registry site Prezola, all designed to help couples navigate the practicalities of their first year of marriage following research that many couples now prioritise practical items over extravagant gifts.
Unconventional, yes. Silly, maybe, but in an age of constant cost of living stories, this click bait worthy story is a thing of genius which undoubtedly will get the tills ringing.
The Jolly Hog Talks and Talks and Talks, Sausages
The passionate, and obsessive, three brothers behind the Jolly Hog take centre stage in their very first TV campaign unsurprisingly entitled; "Three brothers. One obsession."
The spot, shot in the style of a situational comedy, features brothers and founders Olly, Josh, and Max Kohn humorously oversharing the meticulous details that make their beloved bangers so tasty. The film also features a delicious reveal: the introduction of The Jolly Hog Bacon - sorry Peppa.
Kicking off in a seemingly ordinary conference room. A simple question, "How do you get them so tasty?", unleashes an unstoppable monologue from the Kohn trio, brimming with talk of premium cuts, exotic spices, and what they affectionately call "sausage sorcery." Their boundless zeal isn't confined to boardrooms; it spills into every conceivable situation – from parent-teacher meetings and solemn funerals to hospital rooms and even a bank robbery. Nothing, it seems, can deter the Kohn brothers from spreading the good word of sausage.
The word authenticity is banded around a lot in influencer marketing and this campaign is certainly that. The brother’s genuine passion for their craft, combined with a generous dose of self-deprecating humour, wouldn’t be out of place on platforms beyond the TV screen. Maybe they should branch out and give it a go.
Well that wraps up another Creative Corner!
As ever, if you’re launching something that deserves a spot in Creative Corner, or have seen a campaign you just love, please do email paul.lucas@fanclubpr.com
Until next time.
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