One’s Lovin’ It: McDonald’s creates new jingle to commemorate the once-in-a-generation coronation of King Charles III
Gunner bottle it: Paddy Power delivers an 18ft bottle to Arsenal following title race collapse
Bed-verts: Australian bed brand 10:PM uses discarded mattresses as billboards
An intense photoshoot launches a new crime series from Canal+
Creative Corner: Dead Island, ASICS, Made by Dyslexia, Coronation stunts and Jurassic Park Returns
This week, Radioactive's Angharad Planells likes the Dead Island Deathwish policy, ASICS' AI training, Made by Dyslexia challenging AI to innovative thinking, Jurassic Park Returns and chocolate Charlie's
Asics trains AI to understand the real benefits of exercise
ASICS has revealed how AI technology is distorting the advantages of exercise through images that portray 'healthy exercise' as extreme physical transformation
Gut instinct and guesswork: Why brands need to rely on hard data for high-stake decisions
L’Oréal Professionnel creates avatars with inspired hairstyles for brand expression in the metaverse
New work for Tag Heuer: A watch so good, Ryan Gosling won't give it back
