What is OPINION all about?

What is OPINION all about?

Here is where our creative contributors can explore their personal passions - and the topics are unlimited. From rock music legends to logo design, from magazine covers to the role AI has to play in creativity, understanding comedy in advertising to some of the most inspiring books and podcasts on creativity that exist. It's all here. Read on...

Why representation isn’t about trends

Why representation isn’t about trends

The road to a diverse industry is often well-intentioned, but ‘current trend’ communities can gain preference over the ultimate goal of representation, says Rich Miles, CEO, Diversity Standards Collective

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Is football club advertising the new beautiful game?

Is football club advertising the new beautiful game?

A spate of adverts showcasing the passion behind some of Britain’s beloved football clubs continues this month with a finely finessed offering showcasing Midlands’ behemoths Aston Villa. But what’s prompted this newfound trend?

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