A Creative Moment with...Grace Francis, Wonderful Things & Rob Scotland, Veo Technologies
In the latest of our new podcast series, Creative Moment's Tom Hall chats with Wonderful Things co-founder Grace Francis and Veo's head of brand, Rob Scotland.
In a podcast first for Creative Moment, we have two guests joining us today to give a comprehensive view of this award-winning campaign, from the agency and client side.
The campaign was a way to humanise Veo's B2B subscription model via a goal-scoring awards campaign which began with the simple idea of observing the amazing on-pitch moments filmed by Veo's technology. The campaign is very much angled towards being the antithesis of professional football's major awards, built on user-generated content as a way to democratise the incredible moments in amateur football and the emotional stories behind the goals.
The work resulted in a 900% increase in fan votes and a 212% increase in goal entries. Rob and Grace share the secrets behind their unconventional collaborative relationship and how they plan to further emphasise social aspects, storytelling and community-building in the campaigns' future.
Rob and Grace kick off by discussing the origins of the campaign and how a small idea went viral.
Veo, the sports-tech camera company for grassroots football, set out to prove its commitment to democratising the game and stand out in a growing AI-camera market. Inspired by FIFA’s Puskas Award, it launched The People’s Puskas 2024—a global competition to celebrate “the best goal you never saw.” Open to all, it invited fans to nominate, vote and champion amateur players worldwide, showcasing talent regardless of age, race or gender. Earning itself a Creative Moment Award, the judges said they loved the clever twist on a traditionally exclusive event and the smart, well-executed idea that generated real community impact.
Rob describes how winning a Creative Moment award had a "seismic effect" on him and his team, and how it feels to receive recognition for their work.
Grace talks about the creative strategy behind the work, their 100% collaborative approach and how they are looking forward to the next phase of the campaign which promises to be even bigger!