MoneySuperMarket moves away from entertaining to ‘dull’ advertising
Mothercare’s Body Proud Mums looks good, but is it too similar to Dove’s Real Beauty campaign?
A tasteful print campaign for McDonald’s France shows Paris at its rain-drenched best
Charity Refuge’s ‘Reverse Poems’ highlight the horror of domestic abuse
How HSBC's 'We are not an island’ campaign is brave and true to the brand
Anti-Brexit or not, this campaign got a great result
The British Army’s attempt to recruit ‘snowflakes’ misfires
The Army recruitment campaign calling out to Generation Z uses a great idea, but a poor execution
Does UGG succeed in looking fashionable by using achingly cool style icons in its ads?
KFC's Christmas ad lets turkeys have their day in the sun
Gal-dem plays the ultimate chess move by partnering with the Guardian to bring its content to a wider audience
Should tobacco giant Philip Morris’s campaign ‘Hold My Light’ be banned?