Football legend Johan Cruyff and his son Jordi campaign for early detection of lung cancer
FIFA reminisce about better times with this nostalgic campaign made possible with modern-day techniques
Goalkeeper Gary Maley’s future decided by Twitter poll
How adidas teamed up Kaka and other top-level players with local 5-a-side teams to relaunch its Predator boot
Half marks for the latest incarnation of Sport England's "This Girl Can" from FleishmanHillard Fishburn's Nathan Woodhead
This Girl Can has launched an ad campaign showing the unfiltered reality of women exercising, but does the polished production make it less authentic?
adidas kicks off 2020 with a new campaign by Iris inviting the world to 'Reimagine Sport' and challenge old stereotypes
Inspired by the belief that sport has evolved, adidas’s new Spring/Summer 20 collection asks its community of women to define what sport means to them
2020 Vision – A 10 point manifesto for the evolution of PR by Pete Mountstevens, chief creative officer at Taylor Herring
