PR Stunt Watch: Vikings, sausage rolls and six packs
Creative Corner: WWF, Heinz X Heineken and The Vikings are coming home
Greggs becomes an unlikely patron of handmade crafts as it unveils 'Ta-Pastry'
Apple employs unusually on-the-nose humour in privacy ad
Paddy Power’s mines US-UK cultural differences in ambitious ad
Anchored by amusing turns from Rob Lowe and Danny Dyer, ‘Nobody Does Football Better Than Us’ captures the very different ways transatlantic fans enjoy the beautiful game
Ikea’s quest to find the sunniest spot in Sweden is perfectly on brand
IKEA’s latest ad, ‘Sweden’s Sunniest Square Meter’ nails the brand’s product messaging, while conveying its oddball Swedish humour
Burberry’s World Cup-timed campaign is a bold brand reframing
PR Stunt Watch goes football mad
Protect your bucket: KFC & Uncommon Stockholm go primal in new launch of Bucket for One
