Stunt Watch: Lovehoney's 'Strawberries & Scream', Twinings' tea bag bag and a Murray Mound of tennis whites

It’s Stunt Watch time!

Please enjoy an accidental Wimbledon special, with a splash of heatwave for good measure, by Clarion's Amy Jones.

Lovehoney makes a racket in the bedroom

Straight in with the kind of Wimbledon strawberry launch I can get behind, courtesy of Lovehoney’s new Strawberry Clitoral Suction Stimulator.

It's launching the fruity toy using the famous grunts emanating from Centre Court, with its research suggesting we, as a nation, are less than comfortable making “a racket” in the bedroom.

How to solve it? Since you ask, simply gather the noises of the likes of Murray, Williams and Djokovic into a 69-second (nice) soundtrack, call it “strawberries & scream” (niiiiiiice), and offer it free to the nation, thus encouraging us all to listen and let loose. I can unfortunately now confirm the result is definitely NSFW - consider this your warning.

Lovehoney strawberry sound

Twinings tea bag bag

Another strawberry launch (‘tis the season) from Twinings.

Tapping into the bag charm trend, Twinings have created a pretty little ‘emergency tea bag' bag, complete with charms and ready to clip on. 

Its research suggests Gen Z are not drinking Vodka Reef in the local Yates anymore (what, it was classy) and are instead sinking a quick tea to mentally prepare themselves before a big moment. Good for them - they’ll certainly find their podcast performance doesn’t suffer as much as mine would have… Win one by applying on its website here. I’ve applied; will let you know.

Murray Mound of tennis whites (Dr Beckmann)

I can't imagine it’s easy to come up with a creative stunt for a stain-removing brand, so bravo to the Dr Beckmann team that has created a ‘Murray Mound’ of tennis whites as a comment on textile waste. 

Again, cleverly tied to Wimbledon, they wheeled out Queen of tennis Judy M to stand in front of the mound and talk about washing the boy’s Tennis Whites (I mean, perfect).

It estimates that a heap of clothes the size of Henman Hill (briefly, Murray Mound) is destined for landfill every single day, and did you know that many of them could be rescued with a good stain remover? 

Then re-wear or hand-me-down. Fun.

Greenpeace thanks Shell for the heatwave

Now we know it wasn’t AI, I’m including this excellent bit of guerilla activity from Greenpeace - no mean feat in TFL-land.

Sneaking onto platforms with perfectly measured and branded stickers, they casually renamed tube stations to reflect the unbearable heat we were all experiencing last week. 

London Bridge became London’s Burning, Baker Street became Baking Street, Tottenham Court Road became Hottenham Court Road (not my fave) - each with a ‘heatwave, brought to you by Shell’ label also attached. 

Can’t imagine they filled in the forms and paid the exorbitant partnership fees; can imagine they were chased off platforms, making this all the more brilliant. Low cost and cleverly done. And full credit given to Shell; I’m sure it was thrilled.

Also, yes, there was the Empire State Building engagement climb; yes, I saw it, there you go, mentioned.

Article first published on PRmoment.com.