The winners of the Creative Moment Awards 2020!

The winners of the Creative Moment Awards 2020!

It's been a huge year for creative excellence and we're proud to have recognised and rewarded some of the very best.

Creative Moment is for creatives, by creatives with features written by those working in the industry with their unique and experienced insight. 

So, naturally, the Creative Moment Awards are the only awards judged exclusively by creatives.

Our judges understand the processes and the challenges of creating exceptional work. 

Here are all our brilliant winners and those that have been highly commended for their creativity. 

Thank you to everyone who took the time and effort to enter and all our finalists.

When we launched the Creative Moment Awards this year we said that we'd donate 10% of everyone's entrance fee to The Trussell Trust.  So we're really pleased to announce that because of your support we're able to donate £3,744 to The Trussell Trust to assist its work to end the injustice of people needing foodbanks in the UK.

We look forward to seeing you again next year where we aim to return bigger and better in 2021!

Financial Services Campaign of the Year

Highly Commended - Frank & Atom Bank, Peeling back the facade on banking

Winner - Edelman & HSBC, Sounds of Home

Judges comments - Excellent work! Global engagement yet really personal. A really creative idea that was well executed across multiple channels. Sound is so underused as a creative engagement tool, this was super smart.

FMCG Campaign of the Year

Winner - The Romans & Method, Drag Cleans

Judges comments - This is having the guts to do something that hasn't been done before and break away from the norms. The idea is perfect for the target audience. It holds legitimate connections with the community and the brand it’s aligning itself with.

Stunt of the Year

Highly Commended - PrettyGreen Things, Snapchat & Bank of England, The world’s most widely distributed artwork

Winner - Umpf & Trinity Leeds United, Street Renaming Stunt Puts Shopping Centre Back On The Map

Judges comments - Simple, low-cost idea that tapped into the local media agenda and delivered impressive results! The judges said they get excited by ideas like this that stand the test of time.

Automotive Campaign of the Year

Winner - LNER - InterCity 125 High Speed Train Farewell

Judges comments - This thoughtful campaign created a warm emotional response from the target audience.

Food & Drink Campaign of the Year

Highly Commended - Cirkle & Birds Eye, Potato Waffles 'Toastably' Versatile

Winner Spider Ltd, the7stars, Jungle Creations &1HQ – Peperami Made Me Do It

Judges comments - Clearly engaging and great connection to the core audience. Impressive use of creativity to trigger a reaction and increase the visibility of the campaign. The tone-of-voice was both completely on-brand and in-tune to the way people were connecting via TikTok.

@peperamitv

Oi Oi Meatheads, lets #meatthebeat and give this a whirl! Who is with me? Go on, show me your flava… #PeperamiMadeMeDoit

♬ PEPERAMI FLAVA - Peperami

Charity Campaign of the Year

Winner - Alfred & World Animal Protection UK, #TheREALCheekyNandos

Judges comments - Smart strategy and clever creative tactics to deliver change. It's simple but smart and very well executed. Really worthwhile campaign that tapped into popular culture and subverted it to show how the 'cheeky' Nando's wasn't as innocent as it seemed.

Public Sector Campaign of the Year

Winner - One Green Bean & Visit Jersey, Jersey Cows in Christmas Jumpers

Judges comments - The judges really liked this one, fun and light-hearted but with massive media pull with outstanding results. They liked the little details such as changing the cow's names to festive-themed monikers.

Health & Wellness Campaign of the Year


Winner - Cow PR & The Institute of Cancer Research, Taking a Stanza

Judges comments - The judges think the agency nailed it. A really lovely campaign that has clearly benefitted such a worthy cause. It puts the issue front and centre, and was incredibly smart with great results.

Branded Content Campaign of the Year


Winner - The Romans & BadooThe Truth Flirts

Judges comments - Love the honest target audience insights! Topping podcast charts is impressive as it’s taking on 'harder' conversations around dating. The campaign has a strong and relevant line-up. The podcast content itself was editorialised which is impressive. The work also helped the brand re-establish itself.

Press/Outdoor Campaign of the Year

Winner - The Romans & Badoo, Thanks For Wanking

Judges comments - A campaign that had real standout during lockdown! The judges commented it had a strong concept, the sheer audacity and the simple message made it a great campaign.

Provocative Campaign of the Year

Highly Commended - PrettyGreen Things & Hopster, "Is TV Making Your Child Prejudiced?"

Winner - The Romans & Badoo, Thanks For Wanking

Judges comments - It is definitely a provocative campaign and the idea is super strong. Great copy plus great visuals with a topic that will make those who it wants to reach loving its brazen and honest approach and those it isn't targeting hating every word, perfect!

Social Influencer Campaign of the Year

Winner - Manifest London & Samsung KX, The Co-Lab series at Samsung KX

Judges comments - The idea of togetherness and creativity here are really great. The use of influencers also comes through with authenticity. Great use of a branded space.

Sport & Sponsorship Campaign of the Year


Winner - Mercieca, Mitre & The Football Association, #ThisIsFootball

Judges comments - The campaign celebrated two of football's oldest brands (Mitre and The FA) in a high energy creative that engaged the young target audience.

Technology Campaign of the Year

Winner - Third City & Zava, Going Cold Turkey on Porn

Judges comments - The judges really loved this campaign. They commented it's smart, funny, relatable, grounded in excellent insight, super creative, and has excellent potential for puns. The results for the budget are amazing, and the taglines for the content are hilarious, some judges actually laughed out loud.

B2B Campaign of the Year

Winner - OneFifty Consultancy & British Business Bank, 'Don't Grow It Alone'

Judges comments - The strategy and audience insight here was really clever and really comprehensive. The judges liked how a thorough social listening and research project distilled down into behaviour truths. The behavioural insights offered a fresh take on a dry subject & a catchy title worked well and got to the point.

Earned Media Campaign of the Year

Highly Commended - PrettyGreen Things, Snapchat & Bank of England, The world’s most widely distributed artwork

Winner - Hope&Glory & IKEA, Meatballs at Home

Judges comments - Really smart execution during lockdown that absolutely captured the mood of the nation! There isn't much the judge didn't love about this. So simple and so effective.

Best Use of Copywriting in a Campaign

Winner - The Romans & Badoo, Thanks For Wanking

Judges comments - Wow. Just wow. Very brave. Totally on brand.

Best Purpose Campaign of the Year Including Sustainability

Winner - AMVBBDO/Essity - Bodyform/Libresse: #wombstories

Judges comments - A hands-down winner! Visceral honesty delivered in a way that is real, open, and upfront. It breaks boundaries sparks conversations across all genders and empowers its audience.

Best Campaign of the Year using Humour

Winner - One Green Bean & Visit Jersey, Jersey Cows in Christmas Jumpers

Judges comments - Simple, effective and a nice reactive idea to cheer up the nation during a global pandemic with great results achieved!

Digital / Mobile Campaign of the Year

Winner - Edelman & Sinch, Text For Humanity

Judges comments - The judges loved this, a great idea that was timely, relevant and well-executed. A fresh take on a B2B campaign with incredible results. Bravo.

Experiential Campaign of the Year

Winner - The Romans & Method, Drag Cleans

Judges comments - Brilliant creative at its finest, impressive work and the judges said it was such a great campaign to see. Really fantastic way of breaking traditional stereotypes!

Best Creative Campaign During the Coronavirus Crisis

Winner - Hope&Glory for IKEA, Meatballs at Home

Judges comments - Judges loved this campaign! Simple, on-brand and highly effective.

Earned Media Agency of the Year

Winner - Tin Man Communications

Judges comments - The judges said there was great energy around the agency and their direction. They have quickly become a name on the scene and are making swift inroads in becoming one to watch. They have achieved success through change which takes tenacity, strong leadership and some brilliant community spirit. Brilliant diversity stats too!

Integrated Agency of the Year

Winner - The Romans

Judges comments - The judges said it sounded like a great place to work. A talented bunch with a mischievous attitude. Keep up the great work.

Creative Agency of the Year - Small (under £1m fee income)

Highly Commended - mud orange

Winner - Mc&T Ltd

Judges comments - Good creative work with a clear agency USP around purposeful PR. The judges also commented that while all agencies have had to react to the current Covid situation their focus on team wellbeing and pro-bono work for the NHS really stands out.

Creative Agency of the Year - Medium (£1-5m fee income)

Winner - The Romans

Judges comments - A refreshing agency submission focusing on its people rather than numbers. The agency is well-known to promote its talent and this shines through. They also provided strong work in lockdown. A truly modern creative PR agency.

Creative Agency of the Year - Large (Over 5m fee income)


Winner - Engine Mischief

Judges comments - During a period of huge change, brought about by the pandemic and also a number of changes within the business, Engine Mischief has not just survived 2020, it has thrived!

Grand Prix: Idea of the Year

Winner - AMVBBDO/Essity - Bodyform/Libresse: #wombstories

Judge's comment – The judges commented that there are times when you wish you had done someone’s work, and this was one of those times! A true brand campaign and one the judges bow at the feet of! Amazing piece of work filled with truisms and insight.

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