McDonald’s simple messaging is anything but child’s play
Stunt Watch: NHS pushes cervical screening in Styles, Heinz goes big for the Super Bowl and Jägermeister beats the chill
Behind the Campaign: Thirst Trap by Gatorade targets Dry January
Broadcaster teasers are getting the high production treatment
Helsinki Partners launches celebrity-targeted tourism campaign
Moodily lit, with cinematic production, Helsinki Partners’ short film ‘Operation: Make Pamela a Hyytiäinen’, embraces celebrity culture and a classy aesthetic rare in its genre
Jet-Puffed ‘subversive snack ad’ follows M&Ms and Burger King’s lead
Kraft Heinz’s Jet-Puffed brand, via agency GUT Miami, has launched ’Love ‘Em to Death’, portraying marshmallows as eager for mistreatment—memorable, and in keeping with a spate of big brand snack subversion
Tesco’s inclusive casting praised in adland-friendly campaign
Creative Corner: Living memorials, Mikel chooses Pixel and Sephora's spicy lip gloss
Liquid Death and e.l.f. Cosmetics make for a bizarre pairing
