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![Creative Corner: Food waste, coronation abbreviations and Tesco's pop-up pub fit for a king](/imager/features/creative-corner-8/433378/Tesco_Coronation_lead_72308436f4ee74000baaf5e34cde4542.jpg)
Creative Corner: Food waste, coronation abbreviations and Tesco's pop-up pub fit for a king
![Cuthbert the Caterpillar strikes again in triumphant ad from Aldi](/imager/features/cuthbert-the-caterpillar-strikes-again-in-triumphant-ad-from-aldi/432701/lead_2023-05-04-204038_ppig_72308436f4ee74000baaf5e34cde4542.jpg)
Cuthbert the Caterpillar strikes again in triumphant ad from Aldi
![Creative Corner: Dead Island, ASICS, Made by Dyslexia, Coronation stunts and Jurassic Park Returns](/imager/features/creative-corner-dead-island-asics-made-by-dyslexia-coronation-stunts-and-jurassic-park-returns/431760/charles-lead_2023-04-28-104505_xoen_72308436f4ee74000baaf5e34cde4542.jpg)
Creative Corner: Dead Island, ASICS, Made by Dyslexia, Coronation stunts and Jurassic Park Returns
![Creative Corner: Marmite baby scans, Tony's Chocolonely's golden tickets and Ryan Reynolds' special birthday card](/imager/features/creative-corner-marmite-baby-scans-tonys-chocolonelys-golden-tickets-and-ryan-reynolds-special-birthday-card/429216/Marmite-baby_4da4d4c1f38844c6fc750632ade6ea22.png)
Creative Corner: Marmite baby scans, Tony's Chocolonely's golden tickets and Ryan Reynolds' special birthday card
![WWF unveils a new superhero to help save the world](/imager/features/wwf-unveils-a-new-superhero-to-help-save-the-world/426421/grass-grow-lead_0604c397fbbcf2ff4443a4899b4967db.jpg)
WWF unveils a new superhero to help save the world
WWF has released a new ad, and outdoor poster campaign, in the style of a Hollywood trailer raising awareness of seagrass—a green wonder-species that can help the planet
![ICYMI: Heineken's The Dilemma, friends or football?](/imager/features/icymi-heinekens-the-dilemma/421874/The-Dilemma_0604c397fbbcf2ff4443a4899b4967db.jpg)
ICYMI: Heineken's The Dilemma, friends or football?
A genius, on-brand stunt with Heineken and the UEFA Champions League that not only resulted in 8 million views but generated a few laughs too
![Creative Corner: Burn out in Denmark, Adidas' collab with Muslim hiking group Wiggle and Roman Kemp's £10k Creme Egg](/imager/features/creative-corner-burn-out-in-denmark-adidas-collab-with-muslim-hiking-group-wiggle-and-roman-kemps-10k-creme-egg/421316/Danish_Candle_2023-03-24-095823_npoh_72308436f4ee74000baaf5e34cde4542.png)
Creative Corner: Burn out in Denmark, Adidas' collab with Muslim hiking group Wiggle and Roman Kemp's £10k Creme Egg
![Paul Shearer reflects on how the gift of time can take an ad from good to great](/imager/features/the-power-of-storytelling-in-7-minutes-not-7-seconds/419860/collage_2023-03-20-140115_pzol_72308436f4ee74000baaf5e34cde4542.jpg)
Paul Shearer reflects on how the gift of time can take an ad from good to great
![How Liquid Death is making funny water](/imager/features/how-liquid-death-is-making-funny-water/418269/Liquid-Death-White-Lead_72308436f4ee74000baaf5e34cde4542.png)
How Liquid Death is making funny water
![Madebrave launch new First Bus campaign to get young people on board](/imager/features/madebrave-launch-new-first-bus-campaign-to-get-young-people-on-board/414564/madebrave-lead_72308436f4ee74000baaf5e34cde4542.jpg)