VoucherCodes.co.uk announces the first step in its wider growth strategy for 2024 —a new visual identity.
The bolder look is designed to connect with consumers, putting the brand and the message that codes are hand-checked and guaranteed to work front and centre.
This isn’t just a visual refresh for the brand; this is the culmination of a wider project incorporating its growth strategy, internal values, and visual identity, allowing the brand to cement itself as the most trusted discount site.
The brand is determined to introduce more ways to give money back to consumers in this economic climate, by enhancing its product offering, implementing improvements sitewide, and developing stronger relationships with merchants to ensure customers can amplify those everyday savings. Merchants can trust VoucherCodes to ensure its brand shows up in a brand-safe environment where codes are hand-checked by the UK team.
VoucherCodes.co.uk chooses a joyful yellow and black as its signature colour palette, introducing visuals to increase the human feel and reinforcing the brand's ethos of people-powered savings, the logo blends a mixture of a V for VoucherCodes.co.uk, a heart depicting that customers are at the heart of everything the brand stands for and a tick to signify the brand's unique Codes Guarantee.
As the UK’s most trusted discount site, VoucherCodes.co.uk commits to 99% of its codes working.
Rogue content is an increasing problem within the industry that is detrimental to merchants and customers truly wanting value in their shopping. VoucherCodes.co.uk wants to lead the way in combating the increasing number of broken and fake codes available online and is committed to having its UK team hand-check every code.
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