Creative review of the year: The ideas that shaped 2023
John Lewis impact at Poundland prices: how an Irish pub warmed our hearts with a homemade ad
Handicap International recreates the iconic Minesweeper game to help innocent victims of landmines
Apple’s ‘Christmas advert about Christmas adverts’ is thoughtfully sentimental
Oatly in Paris: another ad you wish you’d thought of
Oatly has continued its tradition of making consumers look at the brand from a different angle. This time, literally.
Google’s Home Alone recreation: toasting an alcohol-free beverage to seasonal nostalgia
Google’s decision to respawn McCaulay Culkin in his iconic role as Home Alone’s Kevin McAlllister captures the magic of the Christmas season thanks to a timeless formula, and some welcome happenstance
Code My Crown: Dove makes textured Black hair a reality for gamers in a virtual world
Supermarket giants deliver Christmas 2023 ads (except Iceland)
Greggs illustrates the value of authenticity with its drone stunt IRL
