Is this the most divisive ad of the year?
70 Years of UK TV ads: the creatives’ creative (1955-2025)
Stunt Watch: Rugby-playing Barbies, stylish Stannah's and Germany’s fork fling
Creative Corner: dogs decked out, cans of literature and sobering crosswalks
Can Sweden become the world’s first destination on prescription?
Visit Sweden wants to prove that a trip to Sweden can be so restorative that a doctor might recommend it
Joe Wicks and 4creative confront ultra-processed food with satire
TV coach Joe Wicks has jumped on the trend of parodying vintage fitness ads in his latest (provocative) appeal for healthier eating
GymNation removes weights from gyms to mark World Mental Health Day
Vaseline’s ad illustrates the beauty in generational rituals
Asics and Natasha Rothwell call out overpriced wellness culture in new creative campaign