The new John Lewis ad is a vibe, but where is the story?
The London Museum perfects the montage with Uncommon

The London Museum perfects the montage with Uncommon

Creative montages seemed to form the bulk of Cannes winners this year, and we reckon Uncommon’s effort for The London Museum stands amongst them, earning our Work Of The Week accolade. But what does the future hold for the medium?

Tom Hall, Creative Moment

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