A great try: Guinness’s emotive ad kicks off its sponsorship of the Six Nations
How Seat drove down a dead end with a campaign that's aimed at the wrong people
BMW recycles ads to highlight its recycled cars
Aeromexico ad highlights American prejudice about Mexico
How campaign group Led by Donkeys displayed politicians’ crass tweets about Brexit
Politicians damn themselves with their own words in this simple anti-Brexit billboard campaign
How Oatly got people thinking differently about vegan milk alternatives
A great poster campaign, but less inspiring PR, encourages people to question how natural it is to drink cows’ milk
Gillette’s ‘The Best Men Can Be’ campaign stirs up strong feelings of the wrong sort
Why Puma failed to be true to itself but Nike and KFC knew exactly what they were about
How HSBC's 'We are not an island’ campaign is brave and true to the brand
The British Army’s attempt to recruit ‘snowflakes’ misfires