

KFC proves stats needn’t be dull

Diesel masters integrated cultural marketing

Uber Eats taps into meme culture for Charli XCX ad

Neutrogena jumps on organic social phrasing

Adidas’ creative direction shows it understands motivation
Two sports brand behemoths, Nike and Adidas, are growing more philosophically distinct. Oana Leonte, founder of Unmtchd, examines their unique messaging

Creative Corner: a nod to our furry friends
This week, Fanclub's Paul Lucas honours the feline and canine community with a couple of pet-centric campaigns, plus a soft and furry Elmo meets Roger Federer

Harry Redknapp returns for a third season of Should've Gone to Specsavers' conceptual content series

Bridget Jones’s comeback has created a unique cultural moment

NHS England and M&C Saatchi bring ‘that feeling’ to life in powerful new breast screening campaign
