allplants & Uncommon help feed hungry kids with (Not at) School Dinners during half term
allplants will provide over 7,000 nutritious meals to families facing holiday hunger in London partnering with The Felix Project & City Harvest.
For some families half term marks the start of holiday joy and the freedom from school, but for many it can be one of the bleakest periods of the year marking the start of holiday hunger for many of these children and their families.
Throughout term time, children from low-income families around the UK have the opportunity to access free school meals. However, this access is stopped throughout school holidays — resulting in 2.3 million children being at risk of going hungry. The impact holiday hunger can impose on children and their families is undoubtedly going to increase this October half term, with the continuation of the cost of living crisis, which has seen the average UK food bill rise by £454.00 a year, as inflation surrounding our groceries has hit a 14 year high.
In a bid to combat this problem, allplants, the plant-powered food brand, has teamed up with creative studio Uncommon to launch (Not at) School Dinners. allplants will be donating and delivering over 7,000 vital, nutritious allplants meals to families facing holiday hunger on their doorstep in North London this October half term, where children eligible for free school meals will be at home — with the hope to give families some comfort and support during an unsettling period.
The brand is also calling on its community to help them power up the next generation and donate meals through donations via JustGiving, so that even more allplants meals can be given to families that need them during future school holidays. For every meal donated, allplants will match this and donate an additional meal.
Johnny McManus, Uncommon account director: “Partnering with mission- driven and ambitious brands to make a difference only they can make is what we do best. Uncommon was founded on the ambition to build brands that matter — launching this powerful initiative with allplants, The Felix Project and City Harvest is exactly the type of work we get out of bed for.”
The project is backed with the support from food waste charities The Felix Project and City Harvest aiding lower-income communities and families across London who are struggling with the current economic environment. Of the 7253 meals being donated, 3304 are being distributed via City Harvest and 3949 with The Felix Project, going to schools including Eastfield Primary School and Fern House School.
allplants will be distributing five different types of meals, from Aubergine Tagine to Lasagne Noci, all nutritionally balanced, containing at least 2 of your 5 a day whilst also being a great source of protein.
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