Fanta takes positive brand associations to the extreme
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
What if Tesla made ads? Well, funny you should ask…
The ‘cinematic’ advert trend continues as Powerade enters Olympic mode
Dove’s anti-AI stance appeals beyond its target audience
Dove has always maintained that beauty isn’t skin deep, but Asim Qureshi, director of digital services at AxiCom, says its recent anti-AI message has a positive digital resonance
Election Watch: Labour, Tories and Lib Dems excel in making bad ads
Bringing Pitch's Tom Rouse to tears, this month the three main parties produced an over-complicated ad, an ad that had to be deleted and something that looked like Blue Peter made it