

Uncommon’s Ecover ad gets simple messaging right

Burger King courts controversy, but creatives rally in support

IKEA’s latest ads laud the slumber-promoting virtues of its cosy furniture

The pros and cons of (checks notes)... having your CV printed on a pizza box

Meridian Bank plays to the spirit of individualism
Meridian Bank’s latest advert, World of Numbers, expertly appeals to the desire for personal recognition

Unexpected allegories: can your brand’s storytelling learn from a cancer centre?
High production, high concept advertising can pop up in some unexpected places. But what can agencies learn from a cancer centre’s recent long-form campaign?

US actor Willem Dafoe helps Zalando appeal across demographics

Switzerland Tourism urges us to touch grass

Bever explores the benefits the outdoors can bring to an ordinary life
