Heinz’s Kendrick-inspired ‘Mustard’ campaign was inevitable in hindsight
IKEA normalises being off trend

IKEA normalises being off trend

Being late can be fashionable, as IKEA proves in its latest campaign that jumps back on bygone, half-forgotten trends

Tom Hall, Creative Moment

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ASICS hops on the Luddite trend

ASICS hops on the Luddite trend

ASICS' latest advert leans into its founding ethos, promoting a ‘Sound Mind’ through exercise without technological distractions

Tom Hall, Creative Moment

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