Guy Moore, founding partner at Creative Coalition, talks creativity, Stannah, and the evolution of advertising.
Mentos enters the metaverse with Fortnite
Do meet your heroes: working with Sir Trevor McDonald
Lockdown’s 5th Anniversary: the standout campaigns revisited
YSL subverts fragrance ad format for abuse awareness
What starts as a fairly generic advert for a fragrance turns into a powerful commentary on abuse
CoppaFeel highlights breast cancer awareness through relatability
The widespread myth that breast cancer doesn’t happen to young people is busted in a CoppaFeel campaign shot in an everyday setting
Creating a visceral campaign on pregnancy and maternity discrimination
No More’s disquieting ad highlights coercive control
Uncommon challenges beauty standards in ‘oat dress’ follow up
