Grant Dudson on trite and triumphant creative
Mont Blanc campaign: Wes Anderson can act too
Lynx is the latest brand to embrace dark humour
Virgin Voyages flirts with AI, but is it committed?
Fanta takes positive brand associations to the extreme
In a world consumed by responsibilities and necessities, Fanta advocates for acknowledging our desires, with an advert that borrows from the ‘Forest Gump’ school of appealing to our collective memories
Heineken’s ‘Boring Phone’ embraces a cultural movement to ‘live in the moment’
There is life beyond our screens, according to Heineken, whose ‘Boring Phone’ seeks to return us to simpler times, before our digital obsession took hold
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
Sharpie and Paper Mate try to scribble out the creative decline
What if Tesla made ads? Well, funny you should ask…
