Creative agency House 337 and research and campaigning charity Autistica have created an arresting campaign highlighting how difficult traditional job interviews are for autistic people.
The campaign, Hire Different,
which will run for World Autism Acceptance Week from March 27, aims to
tackle the high unemployment rates among autistic people, with fewer
than three in ten autistic adults currently in employment in the UK.
The creative work shines a light on how the traditional interview process is stacked against autistic people by comparing and contrasting the challenges they face with those a neurotypical person might face in the same setting, asking employers to rethink the process.
Difficulties understanding questions and body language, communication challenges, sensory issues and anxiety are all additional barriers to entry into the workplace for autistic people.
As a result, traditional job interviews too often inadvertently recruit for social skills rather than job skills, meaning employers can overlook the best candidates and autistic people miss out.
Real job interview experiences.
The campaign has multiple executions inspired by real accounts of job interview experiences by autistic people, which will run across DOOH in London and Birmingham and on social media.
As well as raising awareness of the problem, the campaign directs employers to the Autistica Employers Guide to Neurodiversity which has guidance on how to run inclusive interviews. They’re also encouraging people to support and get involved in its research around employment.
It is the first time Autistica, the UK’s leading autism research and campaigning charity, has worked with House 337, and commenced their partnership in October 2022. The new work aims to speak to a broader audience beyond the autism community, and it kicks off a month of activity focused on employment for the annual Autism Acceptance Month of April.
Dr James Cusack, chief executive at Autistica, the first openly autistic charity CEO, said: “Autistic
people face unnecessary barriers to work because of an archaic
interview process. Our campaign tells their stories, explaining how
companies are too often missing out on the perfect candidate - just
because a person is autistic. At Autistica we are rethinking the
traditional interview process. We’re sharing resources for employers to
help them hire differently by making interviews more accessible for
Jo Moore, executive creative director at House 337, adds: "Our campaign focuses on the faults in the whole hiring/interview system that hasn't changed for decades. It's madness in this day and age that it has stayed the same and is in no way inclusive or considers someone who cannot interview well under these pressures and will miss out on a job, because of this.
The creative work highlights
very simply, the issues that people with Autism face in the current
process, letting the viewer see the need for a whole new way we approach
Client: Autistica, Dr James Cusack, Chief Executive at Autistica
Agency: House 337
Executive Creative Director: Jo Moore
Art Director: Kenny Meek
Copywriter: Mary Johansen
Planners Strategy Director: Simon Butcher
Strategist: Deeqo Shire
Head of Account Management: Richard Williams
Deputy Head of Account Management: Kat Thompson
Agency Producer Head of Project Management: Liz Boothby
Project Director: Sarah Bruce
Editor Motion Designer: Matt Baines
Design Head of Studio: Ewan Jones
Design Director: Aaron Pacey
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