Hyundai opens its doors to the world’s first car-powered hotel
Hotel Hyundai opens its doors to the public.
Consumers can finally get a glimpse of the world’s first car-powered hotel, as Hotel Hyundai opens its doors to the public, offering the most unique experience of 2022 by staying in the world’s first car-powered hotel.
The new one-of-a-kind experience, curated by broadcaster and critic Grace Dent, launches as research commissioned by Hyundai found that nearly half (46%) say that sustainability and the environment are more important to them now compared to five years ago when choosing holiday accommodation. A further quarter (25%) are choosing staycations over travelling abroad to reduce their carbon footprint by flying less.
The hotel concept has everything we’ve come to expect of a boutique hotel stay, and more.
From a luxury guest suite, full restaurant, and bar, through to a ‘drive-in’ cinema, there’s a luxury experience that people have come to expect from boutique hotel brands.
Grace Dent, curator of Hotel Hyundai, said:“Initially, I was surprised to see that a quarter of people would choose a staycation because they want to reduce their carbon footprint by eating and shopping locally. It’s really made me think about what people are currently looking for in a holiday.
“I’m so excited to be a part of Hotel Hyundai. From the sustainable, locally sourced menu to the recycled plastic cushions, to the fact that everything is powered by the electric cars, the whole experience is totally unique.
“I hope this three-week pop-up hotel is just the start for this concept of a car plugging in and powering a luxury experience like this.”
Ashley Andrew, managing director, Hyundai Motor UK, said:“Our award winning IONIQ 5 is able to power Hotel Hyundai using its V2L feature, where an adapter from the car provides a socket which domestic appliances can be plugged into. The whole experience demonstrates the practicality of this pioneering technology, and we hope the concept inspires more people to go off grid.”
The hotel’s listed with Kip Hideaways, giving the public the chance to stay there.
The campaign has been delivered by Launch with event support from Jackanory.
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