The Turkey Crown: Iceland pays homage to the Netflix series in its Christmas campaign
Iceland has unveiled a new film worthy of a Royal premiere; The Turkey Crown.
The retelling of Netflix’s The Crown is inspired by real life events - the current turkey shortage. Iceland has promised to guarantee a bird fit for royalty this Christmas - a move which is celebrated in the re-worked credits.
Its mouth-watering visuals are set to music reminiscent of the opening of the Netflix series, transforming the humble festive turkey crown into a majestic feast – all without a scandal in sight.
The extravagant one-minute film takes viewers on a delectable journey as the turkey is cooked to perfection, drizzled with Iceland's award-winning gravy.
As competitor prices have soared the supermarket promises to freeze all prices of its own-label frozen turkeys.
Secondly, every customer applying for Iceland’s Turkey Insurance is also promised a Christmas delivery slot and guaranteed a turkey no matter what.
Campaign title: “The Turkey Crown”
Client name: Caspar Nelson
Creative agency: Weber Shandwick
Production company: Threefold Films
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