Jabra buds are considered to be the best buds for athletes in Israel, and apparently it has been a challenge to expand its target audience to include people who listen to music with buds.
So, Jabra decided to promote the Elite 85t buds, featuring the brand's cutting-edge noise cancelling technology.
The insight for this brief was all about how some noise can be so loud, they can overpower music if you're listening with bad buds, and no one wants noises to take over music.
The campaign includes three ads that reference three iconic album covers, demonstrating how it feels when noise “take over” the artists. Literally. And the solution for these unwanted situations is Elite 85t buds.
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