

Marie Keating Foundation urges men to think of this campaign when they pee
A powerful installation of inflated birthday balloons to mourn missed loved ones

Nike proves effective storytelling can happen in under 30 seconds

Volvo doubles down on its safety USP with powerful storytelling
The latest CALM campaign is truly haunting, says Ottilie Ross, creative director, MHP Mischief
CALM has gone all out for this campaign, with 6,929 brightly coloured birthday balloons installed in Westfield Shopping Centre, each representing a young person who died by suicide in the last decade

Guy Ritchie’s boxing promo trailer lives up to the hype
Guy Ritchie doesn’t hold back his storytelling talent in a recent promo film for the all-British heavyweight title fight between Anthony Joshua and Daniel Dubois

Why Tesco’s ‘AI-free’, ‘high fashion’ homeware campaign is styled perfectly
CALM and ITV spotlight young lives lost to suicide in prevention campaign

Curry's picks up fans on TikTok by speaking to Gen Z in their own language
