Rock 'n' Roll has been at Marshall’s core for over 60 years, proving that it's more than just a music genre – it's a state of mind.
the launch of Middleton, Marshall has partnered with four cultural
pioneers to amplify their voices and share a moment in time.
The latest campaign features Seb Murphy, Efron Danzig, David Yang, and Sophi St. Louis, alongside the new portable speaker, Middleton.
Produced by creative studio (and longstanding Marshall partner) DOGEATDOG and directed by Kevin Castanheira, the campaign follows trailblazers who each bring their authentic selves - and portable Middleton speaker - wherever they go, showing that with Marshall, no matter who they are or where they are, they ‘Never Stop Listening’.
Director and photographer Kevin Castanheira has worked with Marshall and its creative director A.M.Sekora for over 8 years and across multiple campaigns. Over the years they’ve developed a trust and common understanding of what the brand stands for and where it’s going, making space for exploration and pushing the creative further.
Castanheira chose to shoot on multiple formats including 35mm, 16mm, and digital video, incorporating analogue post production techniques. He worked closely with post studio Ana Projects who used methods including physically scratching into the film, hand drawn animation, physical manipulation of the film negative that were used to create an authentic aesthetic for an iconic brand steeped in heritage.
years of collaborating with Marshall, I find it really exciting that we
still manage to challenge each other to level up and grow in new ways.
The development of the aesthetic for this campaign was a refreshing
process for us - working with new ambassadors in a very different way -
and it threw us all out of our comfort zones. It was a more in-depth,
time consuming and granular evolution, that ultimately lead us to a new
look and feel. This new visual language allowed us to bring to life the
brand’s rule-breaking DNA and capture our talent - most of whom are
fresh to the commercial world - in a way that honours their creative
forces. Looking forward to our continued creative partnership with such
an iconic brand like Marshall.” said director Kevin Castanheira.
Client: Marshall Headphones
Creative Director: A.M. Sekora
Associate Creative Director: Garry Dalzel
Production Company: DogEatDog
Director / Photographer: Kevin Castanheira
Executive Producer: Harvey Ascott
Producer: Campbell Beaton
Production Manager: Natalie Uglow
Production Coordinator: Lydia Martland
Service Company: Robot
Executive Producer: Liam Johnson
Edit House: OkayStudio
Editor: Jo Lewandowska
Editor: Charles Gamble
Editor: Ale Dordoni
Post Producer: Carla Thomas
Grade House: Glassworks
Colourist: Jonny Thorpe
Music Supervisor: Matthew Lawrenson
Sound Design and Mix: Raphael Ajuelos
Developing and Scanning: Cinelab Film and Digital
Animation and VFX
Film Stock: Provided by KODAK
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