To launch the Trans Pride UK, CALLING have created a powerful campaign: “No Pride Without Trans Pride”.
The billboard campaign will run across London in a media partnership donated by JACK (part of BUILDHOLLYWOOD, the street advertising specialists).
The “No Pride Without Trans Pride” campaign highlights the dangers that debating the rights of marginalised communities poses to all citizens. The campaign reframes the trans rights issue as everybody’s issue. When you debate or diminish the human rights of one community enshrined in law, it sets an unfortunate precedent.
Trans Pride UK launched this year with a formed collective of over 14 Trans Pride organisations from across the UK and Ireland.
Committed to learning lessons from the queer past, planning ahead and avoiding the neo-liberal corporisation’s of Pride, and the over external consumption of Trans culture. The organisation fosters grassroot organising skills, shares best practice, values, and stories, ensuring that heritage is prioritised over hedonism.
The campaign also celebrates the historic role trans people played in establishing Pride as a protest, despite the movement moving away from its original roots in recent years.
Beautiful, hand-made protest posters print the basic rights called for by the trans community onto the legislative documentation that threatens the freedom of gender-non-conforming people. Reams of public documentation – from the Gender Recognition Act to the diminished rights of trans people in civil partnerships – provide the raw materials for the billboards.
Launching on 1st July for the Pride season, “No Pride Without Trans Pride” also challenges the direction and intentions of today’s mainstream Pride celebrations. Whilst visibly celebrating LGBTIQA+ culture is vital, the Pride movement’s heritage was one steeped in the fight for human rights. Acknowledging that the first ever Pride protest was led by Black trans women in the US in 1969, “No Pride Without Trans Pride” calls for us to return to the roots of the Pride march, as the struggle for trans rights continues
CALLING ECD & founder Josh Tenser commented: “At CALLING we know the privilege of having the trust of Trans Pride UK. The point became brutally simple to me. If we allow ourselves to debate the human rights of one marginalised community - what can of worms does that open? The rights of Jewish people up for debate? People of colour? People that’re disabled? We feel it’s a side of the debate that needs to be aired. Using the actual legislation that calls into question trans rights seemed the perfect raw materials for this campaign. Using our collective we were able to bring in trans writers and researchers - then screen printing the masters at FORT London - a trans-owned creative space.”
E-J Scott, founder, Trans Pride UK: “The protest for Pride is not over. Queer people are trans, and trans people are queer. We are front and centre of the increasing war being waged on all LGBTQIA+ people, both here in the UK and right around the world. This is not the time for the consumption of complacency. The rapid rise of fascism, the far right and separatist ideologies is burning like wildfire across the UK, throughout Europe and beyond. It must be stopped. This is precisely the moment we need to take stock and unite as a community, recalling that trans people have historically fought at the front of Pride marches on behalf of every single person’s right to live with dignity. We are brave, strong, and experienced. We have always been the yardstick for wider hate and today, are at the beating heart of what’s increasingly beginning to be inflicted upon our entire LGBTIQA+ community by haters and bigots.
Trans people will continue to stand up for and protest on behalf of the entire queer community’s right to live safely and love freely. There is no pride without trans pride.”
Managing Director & Founder: Rani Patel
Executive Creative Director & Founder: Josh Tenser
Creative Director & Writer: Jamie King
Researcher & Write: Ramses Wilde-Wolfe
Design Director: George Goldsack
Senior Account Directo: Lottie Boniface
Marketing Director: Khaly Nguyen
Account Manager: Danielle Douglas
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