Reese’s is finally opening up about its impulse to put peanut butter in stuff.
Whether it’s a chocolate cup, a candy shell or an exquisite high heeled shoe, when the people at Reese’s see something, they tend to think “could we put peanut butter in that?”.
This may seem like a weird query to some but, according to The Hershey Company brand Reese’s, it often lands you in a very delicious place.
Reese’s invites the general public to explore this impulse for themselves showing something as simple as a shoe made of chocolate and how lovely it would be to put peanut butter in it.
Accompanied by an evocative voiceover, provided by comedian Henry Paker, he says: “Look at that. An exquisite high-heeled shoe. I know what you’re thinking...you want to put peanut butter in it, don’t you? It’s ok. That’s what we’re into too. In fact, that’s our whole thing.”
Hitchon, GM Europe and World Travel Retail at The Hershey Company,
commented:“We know Reese’s is deliciously different, it is not your
ordinary product and that is something we
celebrate - we want everyone to taste the combination of chocolate and
peanut butter goodness and love that difference. We wanted to show our
fans and future fans the dedication we put into bringing these two
flavours together. In a number of - anything but
ordinary – scenarios”.
Campaign: Put Peanut Butter In It
Production Company: ManvsMachine
Director: Tom Bunker
Producer: Chloe Bayley
Sound Engineer: Tony Rapaccioli
Music Company: Sister
Music Composer: Charlotte Raven
Online Content Production: Mother Studios
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