Paddy Power’s mines US-UK cultural differences in ambitious ad
Ikea’s quest to find the sunniest spot in Sweden is perfectly on brand
Burberry’s World Cup-timed campaign is a bold brand reframing
PR Stunt Watch goes football mad
Protect your bucket: KFC & Uncommon Stockholm go primal in new launch of Bucket for One
KFC Sweden and Uncommon Stockholm ditch the food-ad playbook and zoom in on how far young Swedes are willing to go to protect their fast food
Wingstop’s cinematic Vinnie Jones spot continues its community appeal
Wingstop’s ‘Big Ranch’ campaign with Vinnie Jones is the brand’s grandest effort to date, but the viral ‘hangry girl’ reel remains at its peak
Wayne Rooney recites Shakespeare in Palace Skateboards x Nike’s ‘England’ campaign
What does Spice Girl Mel B really, really want? The nation to hang up on doomscrolling
Meanwhile creates a popping OOH for Tombola
