

Harry Potter and Paddington animators breathe life into Kellogg’s mascot

Review of the year: Top Creative Moments of 2024

Ocado positions itself as a Christmas stressbuster

Uncommon makes a resolution in innovative Vimeo ad

The Wicked cultural phenomenon is bringing back worldbuilding
Film tie-ins were quite the thing when I was a wee lad, and Wicked’s movie merchandising campaigns feel comfortingly nostalgic

IAMS proves the fitness trend isn’t just for humans
Dogs and fitness are two of social media’s biggest draws, and Mars IAMS’ ‘Waylon’ advert captures them both in a well-meaning campaign

Nike, Match Attax, Sheffield Wednesday and Green Day create work to delight their fans

LEGO and Breast Cancer Awareness among the week’s memorable experiential

Two very different Nike ads demonstrate the brand’s versatility
