Where Gillette got it wrong, The North Face gets it right with its ‘She Moves Mountains’ campaign
A great try: Guinness’s emotive ad kicks off its sponsorship of the Six Nations
How WeTransfer is engaging its users creatively to become an inspirational platform in its own right
How Seat drove down a dead end with a campaign that's aimed at the wrong people
BMW recycles ads to highlight its recycled cars
The BMW Certified programme is about dealers selling pre-owned BMWs, so it is a stroke of genius to reuse old ads to publicise the initiative – what can be greener than recycling?
Audi shows how to avoid those clowns on the road
An army of clowns dramatise Audi’s new safety features, making a serious point in a humorous way