Tesco, McDonald's and M&S serve up Wimbledon winners
Twix doubles down on back-to-basics trend
PR Stunt Watch: Lloyds' rear, Just Eat delivers, and loveholidays' crispy surprise
Global Creativity Highlights: The Ordinary Markup Marche, a bad photographer for Icelandair and Metallica's blood drive
Creative Corner: Cheerplugs, airline logo swapping and Jude Bellingham Station
The standout campaigns aren't always the biggest; more often than not, they're the quickest, smartest and most culturally in tune, says Fanclub's Paul Lucas
Creative Corner: World Cup watching in nature, the 'Hidden Match' and WeMite just go and win it
Fanclub's Emily Barnes spectacularly fails in trying to talk about non-football-related work, so here are the winning campaigns this week