The Times & The Sunday Times are celebrating the start of a new era in the British monarchy and inviting the public to read and listen to its coverage of this special occasion.
The Times & The Sunday Times’ campaign, ‘The wait is over’, draws an analogy between the British public's anticipation of the coronation and the lifetime that King Charles has spent building up to this moment.
The campaigns, developed by Pulse Creative - News UK’s in-house agency operated by The&Partnership, present photographs of King Charles as a boy adorned with a childlike, hand-drawn crown which is used to convey the destiny that has awaited him his whole life.
The Times & The Sunday Times are publishing revealing commentary from its royal correspondents, collectible editions, and souvenir supplements. In addition, live updates about the event will be provided on Times Radio and via The Times Live app.
Louise Agran, marketing director of The Times and The Sunday Times, says: “Our journalism provides everything people need to savour this special moment in history and our campaign aims to capture the sense of anticipation about the event”.
Russell Ramsey, executive creative director of Pulse, says: “The simple, iconic images of Charles as a boy will really stand out amongst the cluttered activity around the coronation.”
The campaign is running in press, social media, email, YouTube and online display.
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