For the launch of the Rugby World Cup in France, the Victimes & Citoyens association and the agency joga have launched a new campaign to raise drivers’ awareness of the dangers of the ‘’third half ’’.
On September 8, millions of fans across France began celebrating and supporting their teams. But to ensure that this event remains a celebration for all, it's vital to raise awareness as much as possible of the dangers of driving under the influence of alcohol (or drugs) after matches.
Accompanied by the agency joga, the association Victimes & Citoyens, supported by the French Road Safety authority, MILDECA and GMF, is speaking out with a campaign designed to remind people of the risks involved in driving after such moments of collective emotion.
Two friends are watching a match in a bar. They're laughing, they're happy, they're drinking. At some point, it's time to go home. One wants to take his car, but he's had too much to drink. His buddy has a choice: try to make him take responsibility, at the risk of looking like the slacker on duty, or let him go and keep his fingers crossed. After all, he lives nearby, he knows the road and he knows what he's doing.
Through a 2-minute sequence shot by David Findlay, represented by Solab, we live the story of this choice.
Having a few drinks with friends without worrying about coming back from the evening - this behaviour is still too often trivialized. And with good reason: alcohol still accounts for 30% of road deaths. This campaign comes at the start of the Rugby World Cup. These convivial moments are favourable conditions for excesses, including alcohol consumption. The consequences on the roads are tragic." says Julien Thibault, President of the Victimes & Citoyens association.
In celebration or defeat, let's all keep in mind our sense of responsibility. During the World Cup too, when someone close to us is not fit to drive, we have to tell them so.
CLIENT : Victimes & Citoyens, Julien Thibault, President, Christophe Tomas, National delegate
AGENCY : JOGA
Olivier Lopez : CEO et co-founder
Clément Audard : Chief Strategy Officer and co-founder
Antoine Defaye : Chief Creative Officer and co-founder
PRODUCTION FILM : SOLAB
Edouard Chassaing : Executive producer and co-founder
Nicolas Tiry : Executive producer and co-founder
Lina Maldonado : Production Director
Alexis PEILLET : Head of production
Hugo DAVID : Production manager
Bryan TOURNIÉ : Production manager
Gaetan BEAUDONNET : Production manager
Andrea PHAUK : Production manager
David Findlay : first assistant Director
Edouard TARDAN : first assistant Director
Julien Meurice : Director of Photography
Jodie ARNOUX : 1st camera assistant
Aloïse GOUPIL TIERS : 1st camera assistant (prépa)
Guillaume QUILICHINI : Steadicam
Sébastien COURTAIN : Chief electrician
Francois GUILLOTIN : Electrician Laurent MALEK : Electrician
Melvil COUSIN : Electrician
Fabrice MIGNOT : Head machinist
Clément DESHAYES : Machino
Raphaël CHARPIN : Sound engineer
Lucie LIBOTTE : Head of set design
Axel DAGNAS : Accessory maker
Loreleï GIBAULT : first accessory assistant
Lily CRUZ : 2nd accessory assistant
Sarah ZEMOUR : Stylism
Jean BUISSON RAMEY : Make up
SOUND PRODUCTION : THEDOG
MEDIA AGENCY : TYERS
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.