French agency raises awareness of driving under the influence as the Rugby World Cup kicks off

French agency raises awareness of driving under the influence as the Rugby World Cup kicks off

For the launch of the Rugby World Cup in France, the Victimes & Citoyens association and the agency joga have launched a new campaign to raise drivers’ awareness of the dangers of the ‘’third half ’’.

On September 8, millions of fans across France began celebrating and supporting their teams. But to ensure that this event remains a celebration for all, it's vital to raise awareness as much as possible of the dangers of driving under the influence of alcohol (or drugs) after matches.

Accompanied by the agency joga, the association Victimes & Citoyens, supported by the French Road Safety authority, MILDECA and GMF, is speaking out with a campaign designed to remind people of the risks involved in driving after such moments of collective emotion.

Two friends are watching a match in a bar. They're laughing, they're happy, they're drinking. At some point, it's time to go home. One wants to take his car, but he's had too much to drink. His buddy has a choice: try to make him take responsibility, at the risk of looking like the slacker on duty, or let him go and keep his fingers crossed. After all, he lives nearby, he knows the road and he knows what he's doing.

Through a 2-minute sequence shot by David Findlay, represented by Solab, we live the story of this choice.

Having a few drinks with friends without worrying about coming back from the evening - this behaviour is still too often trivialized. And with good reason: alcohol still accounts for 30% of road deaths. This campaign comes at the start of the Rugby World Cup. These convivial moments are favourable conditions for excesses, including alcohol consumption. The consequences on the roads are tragic." says Julien Thibault, President of the Victimes & Citoyens association.

In celebration or defeat, let's all keep in mind our sense of responsibility. During the World Cup too, when someone close to us is not fit to drive, we have to tell them so.


CLIENT : Victimes & Citoyens, Julien Thibault, President, Christophe Tomas, National delegate


Olivier Lopez : CEO et co-founder

Clément Audard : Chief Strategy Officer and co-founder

Antoine Defaye : Chief Creative Officer and co-founder


Edouard Chassaing : Executive producer and co-founder

Nicolas Tiry : Executive producer and co-founder

Lina Maldonado : Production Director

Alexis PEILLET : Head of production

Hugo DAVID : Production manager

Bryan TOURNIÉ : Production manager

Gaetan BEAUDONNET : Production manager

Andrea PHAUK : Production manager

David Findlay : first assistant Director

Edouard TARDAN : first assistant Director

Julien Meurice : Director of Photography

Jodie ARNOUX : 1st camera assistant

Aloïse GOUPIL TIERS : 1st camera assistant (prépa)

Guillaume QUILICHINI : Steadicam

Sébastien COURTAIN : Chief electrician

Francois GUILLOTIN : Electrician Laurent MALEK : Electrician

Melvil COUSIN : Electrician

Fabrice MIGNOT : Head machinist

Clément DESHAYES : Machino

Raphaël CHARPIN : Sound engineer

Lucie LIBOTTE : Head of set design

Axel DAGNAS : Accessory maker

Loreleï GIBAULT : first accessory assistant

Lily CRUZ : 2nd accessory assistant

Sarah ZEMOUR : Stylism

Jean BUISSON RAMEY : Make up



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