French agency raises awareness of driving under the influence as the Rugby World Cup kicks off

French agency raises awareness of driving under the influence as the Rugby World Cup kicks off

For the launch of the Rugby World Cup in France, the Victimes & Citoyens association and the agency joga have launched a new campaign to raise drivers’ awareness of the dangers of the ‘’third half ’’.

On September 8, millions of fans across France began celebrating and supporting their teams. But to ensure that this event remains a celebration for all, it's vital to raise awareness as much as possible of the dangers of driving under the influence of alcohol (or drugs) after matches.

Accompanied by the agency joga, the association Victimes & Citoyens, supported by the French Road Safety authority, MILDECA and GMF, is speaking out with a campaign designed to remind people of the risks involved in driving after such moments of collective emotion.

Two friends are watching a match in a bar. They're laughing, they're happy, they're drinking. At some point, it's time to go home. One wants to take his car, but he's had too much to drink. His buddy has a choice: try to make him take responsibility, at the risk of looking like the slacker on duty, or let him go and keep his fingers crossed. After all, he lives nearby, he knows the road and he knows what he's doing.

Through a 2-minute sequence shot by David Findlay, represented by Solab, we live the story of this choice.

Having a few drinks with friends without worrying about coming back from the evening - this behaviour is still too often trivialized. And with good reason: alcohol still accounts for 30% of road deaths. This campaign comes at the start of the Rugby World Cup. These convivial moments are favourable conditions for excesses, including alcohol consumption. The consequences on the roads are tragic." says Julien Thibault, President of the Victimes & Citoyens association.

In celebration or defeat, let's all keep in mind our sense of responsibility. During the World Cup too, when someone close to us is not fit to drive, we have to tell them so.


Client: Victimes & Citoyens, Julien Thibault, President, Christophe Tomas, National delegate
CEO and co-founder:
 Olivier Lopez 
Chief Strategy Officer and co-founder: 
Clément Audard 
Chief Creative Officer and co-founder: 
Antoine Defaye
Executive producer and co-founder:
 Edouard Chassaing 
Executive producer and co-founder:
 Nicolas Tiry
Production Director:
 Lina Maldonado 
Head of production: 
Production manager: 
Hugo David
Production manager: 
Bryan Tournie
Production manager: 
Gaetan Beaudonnet 
Production manager: 
Andrea Phauk
First assistant director:
 David Findlay, Edouard Tardan
Director of Photography: Julien Meurice
1st camera assistant:
 Jodie Arnoux
1st camera assistant: 
Aloïse Goupiltiers  
 Francois Guillotin, Laurent Malek, Melvil Cousin
Head machinist: 
Fabrice Mignot
Machino: Clément Deshayes
Sound engineer:
 Raphaël Harpin
Head of set design: 
Lucie Libotte 
Accessory maker: 
Axel Dagnas
First accessory assistant: 
Loreleï Gibault
2nd accessory assistant: 
Lily Cruz
Sarah Zemour
Make up: 
Jean Buisson Ramey
Sound production:
Media agency:

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