Women's voices are still being compromised. Every. Single. Day.

Women's voices are still being compromised. Every. Single. Day.

Every IWD for a few years now – I get the pleasure to join fellow creative women in the celebration of creativity about women, by women for Creative Moment.

And I am proud to be a woman in the creative industry – to inject a perspective and an experience unique to us. Furthermore, being a Black woman in an industry where there are very few of us and our voices are still stifled is important.

This year I am saddened.

In the news, in the world, in this very country - women’s voices, rights, and our protection is increasingly being compromised.

Every. Single. Day.

And creativity, especially in our industry, is perfectly equipped to fight for us.

Put simply, we aren’t doing enough.

Scrolling through the many pages dedicated to creative work, there are very few examples of creativity this year that actually helps the plight of a woman.

I mean occasionally a brand will be lucky to land the Fem Tech innovators Elvie as a client and maybe do something provocative around women wetting themselves – but what about the other parts of women’s lives that still aren’t being innovated enough?

Or around the football, we will all be reminded of the harrowing truth of domestic violence when inevitably the men’s team loses.

But what about the other issues?

Period pad ads which have always shown red saline solution being poured on the product to show its sturdiness – were revealed as how we actually measure the efficacy of a period pad. I’m still speechless by that sentiment and now more understanding of why period leaks are a common factor for women.

Even after the truths of Sarah Everard's case were revealed, brands are still frightened to touch women’s safety and creatively use their brand and their platforms to say we need change.

Women are still scared about leaving their drinks unattended amidst a rise of spiking – alcohol industry.

Women are still being left behind financially – banking and finance industry.

Women are still scared to walk down the street alone – country.

Climate change still disproportionately affects women – world!

Where is the creative community to call BS on it all? Well, I’ll tell you – still heavily dominated by white men. Enough so that the above issues are often missed.

Now that is not to say there aren’t incredible women in creative roles doing amazing things. I know and respect many of them.

I’m talking Amy Jones, Ellie Tuck, Jo Chappel, Sarah Firth, Lora Martyr, Daisy Phillips, Ottilie Ratcliffe, Rachel O’Malley, Olivia Mushigo, Lucy Baker, Emily Gosen, Pamela Scobbie, Viola Hazlerigg, Gigi Rice, Iona Inglesby, Janelle Feliciano, Charla Maclean and many many more.

But still, we are not recognised, promoted, or championed enough to keep making sure women’s matters, well...matter.

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