Even though it was many (many) years ago now, the voiceover on Uncommon's new work for ITV's Britain Get Talking still instils the fear of God into me.
The cold, expansive sports hall, the little square tables equally positioned in neat rows, the sound of the hard chairs scraping on the parquet floor as we shift nervously and contemplate what is within our exam papers, laying menacingly faced down on the table. Chills.
We all know it. We can all empathise. And, if we have kids going through exams, we all want them to have as much support as possible.
In conjunction with ITV and the Britain Get Talking campaign, Uncommon has specifically directed this new iteration to students who need to be reminded that talking about their nerves and fears is a good thing and can relieve some of the worry, anxiety and loneliness of exam time.
The beauty is not only in the relevance of the concept, but the targeted, thoughtful and clinically perfect execution.
The message is instant, delivered by articulate art direction and with clarity—no mistaking the message here.
And with its tone being so completely immersed in exam language and the feelings exams evoke in many of us, it's like I'm back in the room.
But this time, instead of a sign with SILENCE on the door, it's NO SILENCE PLEASE—as it should be. If we can spare today's teenagers some of the worry and isolation that can come alongside exam time, I'm here for it.
So well done to all involved in speaking to teens honestly and openly, helping them feel they're not alone.
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