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Why Reddit is PR’s most useful creative tool

Now that I’m in my 'in-between' era, my energies are pointed at a personal project that’s required months of insight gathering, and this has meant getting deep into Reddit, says Kat Thomas, formerly founder and chief communications officer, One Green Bean

Kat Thomas, One Green Bean

Google shamelessly enters the Curtis-verse

Tom Hall, Creative Moment

Q&A: The Romans and Heineken rev up their partnership

Michel Gondry x Chanel x A$AP Rocky: it was never going to be conventional

Fashion brands are busy out-weirding each other in 2025, and Chanel has brought in surrealist polymath Michel Gondry to get in on the act

Tom Hall, Creative Moment

The Simpsons teams up with Greyhounds As Pets NZ for a readymade emotional gut punch

Brands using popular franchises for emotional clout is nothing new. But The Simpsons and Greyhounds As Pets NZ’s effort is certainly a powerful example

Amazon delivers its creative crystal ball for 2026

Home Alone’s Kevin McAllister makes a poignant comeback

Tom Hall, Creative Moment

Stunt Watch: WSL draws attention, Samsung goes all arty and Centrepoint gets real

Greg Double, Burson

Creative Corner: UNICEF's classroom greenhouse, Ring of LiFe and couples chemistry

Emily Barnes, Fanclub PR

Try before you buy: Durex offers consumers a trial run of new product launching in Germany

Will Glynn-Jones, founder and managing director of Send Me a Sample, examines how digital sampling helped power the launch of Durex Intensity in Germany

Will Glynn-Jones, Send Me a Sample

Stunt Watch: Tesco’s wonky trees, GOSH tree at St Pancras and getting pickled with Garners

This week, Hope & Glory's Amy Jones is feeling Christmassy with praise for unique festive trees as well as a pickled onion cocktail bar...

Amy Jones, Hope&Glory

A personal story inspires cancer campaign to turn treatment marks into symbols of hope

Tom Hall, Creative Moment

'Santaland’ reveals the harsh reality for children living in poverty at Christmas

EE’s “Christmas Double”: doing two families, one network

Tom Hall, Creative Moment

Stranger Things turns marketing Upside Down in the UK with Hawkins radio pop-up

Tom Hall, Creative Moment

Why Reddit is PR’s most useful creative tool

Google shamelessly enters the Curtis-verse

Q&A: The Romans and Heineken rev up their partnership

Michel Gondry x Chanel x A$AP Rocky: it was never going to be conventional

The Simpsons teams up with Greyhounds As Pets NZ for a readymade emotional gut punch

Amazon delivers its creative crystal ball for 2026

Home Alone’s Kevin McAllister makes a poignant comeback

Stunt Watch: WSL draws attention, Samsung goes all arty and Centrepoint gets real

Creative Corner: UNICEF's classroom greenhouse, Ring of LiFe and couples chemistry

Try before you buy: Durex offers consumers a trial run of new product launching in Germany

Stunt Watch: Tesco’s wonky trees, GOSH tree at St Pancras and getting pickled with Garners

A personal story inspires cancer campaign to turn treatment marks into symbols of hope

'Santaland’ reveals the harsh reality for children living in poverty at Christmas

EE’s “Christmas Double”: doing two families, one network

Stranger Things turns marketing Upside Down in the UK with Hawkins radio pop-up

The Creative Moment Awards 2025 winners!

It’s hard to think of a better ad for glue than this Selleys effort

Loaf embraces the indoors

Is this the most divisive ad of the year?

Can Sweden become the world’s first destination on prescription?

Joe Wicks and 4creative confront ultra-processed food with satire

Vaseline’s ad illustrates the beauty in generational rituals

The PR Gallery: Showcasing the best PR photography of 2025

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