Creative Corner: Tesco's talking cats, San Pellegrino's Sopranos reunion and Coke Zero's no Coke campaign
Hope&Glory explores storytelling with the FA
You can’t fool a fooler: the creative champions of this year’s April Fools
Creating genuine cultural connections vs. brand bandwagoning
Creative Corner: Dolby's musical art, edible soap and mayonnaise injustice
This week, Fanclub's Paul Lucas immerses himself in Dolby’s sonic reimagining of classic works of art, The Hygiene Bank’s edible bar of soap and Hellmann's campaign to trade unwanted ketchup for mayo
New Balance elevates the drama of ‘practice’ in new ad
New Balance’s ‘Ohtani Two Swords’ advert showcases the relentless dedication athletes put themselves through, and we reckon it channels a famous 90s Guinness ad
The purrrrfect idea? Lynx drops catnip edition (and it’s not an April Fools)
Fragrance brands are making use of scratch-and-sniff
Stunt Watch: April Fools in March, Great Ormond Street Hospital's picture day and Millwall Mobile
