

How campaign group Led by Donkeys displayed politicians’ crass tweets about Brexit

How Oatly got people thinking differently about vegan milk alternatives

Aeromexico ad highlights American prejudice about Mexico

Gillette’s ‘The Best Men Can Be’ campaign stirs up strong feelings of the wrong sort

Why Puma failed to be true to itself but Nike and KFC knew exactly what they were about
You can’t fake having street cred, as Puma learnt to its cost, but Nike and KFC prove they understand themselves and their audiences

How HSBC's 'We are not an island’ campaign is brave and true to the brand
Anti-Brexit or not, this campaign got a great result