Leo Burnett and McDonald’s turn up the heat with new ‘Make It Hot’ platform
PG Tips and New Commercial Arts launch new campaign with Monkey and Emily Atack
Lingokids addresses parents’ complex relationship with children’s screentime
Stunt Watch Easter Awards: did you win?
Why Nike is embracing the long form trend
Few have the attention span to sit through a long form ad, such as the new Nike Jordan Brand offering, but that’s entirely the point
Creative Corner: McVities' Chocolate Digestives wronged, Peppa Pig's real name, and Luke Littler champions Deliveroo's Best Kebab Award
This week, Fanclub's Paul Lucas goes old school and picks out some classic storytelling on the earned media front
IRN-BRU embraces innuendo in Nessie ad
Goodyear and the art of the nostalgic montage
Uncommon and The Ordinary defy A-Lister endorsements, but is it authentic?
