Unexpected allegories: can your brand’s storytelling learn from a cancer centre?
US actor Willem Dafoe helps Zalando appeal across demographics
Switzerland Tourism urges us to touch grass
Bever explores the benefits the outdoors can bring to an ordinary life
Hyundai champions EV spontaneity in glorious journey from Perth to Sydney
Having an electric car needn’t mean an end to motoring’s founding ethos of freedom, according to Hyundai’s latest campaign
Ireland positions itself as a Halloween hotspot
The creeping (and creepy) importance of All Hallows Eve in the Western World’s collective calendar has persuaded Tourism Ireland to stake a claim to the annual festival
A powerful installation of inflated birthday balloons to mourn missed loved ones
Nike proves effective storytelling can happen in under 30 seconds
Volvo doubles down on its safety USP with powerful storytelling
