Stunt Watch: Rugby-playing Barbies, stylish Stannah's and Germany’s fork fling
Creative Corner: dogs decked out, cans of literature and sobering crosswalks
Can Sweden become the world’s first destination on prescription?
Joe Wicks and 4creative confront ultra-processed food with satire
GymNation removes weights from gyms to mark World Mental Health Day
GymNation has removed weights from several of its UAE and KSA locations as part of a World Mental Health Day initiative aimed at encouraging members to focus on their mental wellbeing
Vaseline’s ad illustrates the beauty in generational rituals
Centred around the line “some traditions are not passed down—they’re rubbed in,” the ads capture a universal ritual: parents gently applying Vaseline to their children’s skin, as a metaphor for love, protection, and legacy
Asics and Natasha Rothwell call out overpriced wellness culture in new creative campaign
Creative Corner: Heineken's rooftops, Stranger Things' 80s style telethon and Street Nipples for Breast Cancer UK
Hope & Glory’s Global Creativity Highlights: from battery flavoured crisps to gamified brewing
