April Fools' Day round-up 2026
Dulux dog returns in colourful comeback
Creative Corner: McCain's Mr Chippy, Carlsberg's Signs of Unity and Cushelle creates a loo paper magazine
Stunt Watch: Govia Railway & Diane Morgan, KFC puffs up pickles, and a blooming relationship between Lovehoney & Chelsea Flower Show
From pub banter to a modern 4X4
The pub is a beloved, and very British, institution that features prominently in campaigns… but less so in car ads, until now
Get your gherk-on: KFC introduces the world's first pickle puffer jacket
Created by Here Be Dragons, KFC unveils the first-ever Pickle Puffer: a limited-edition jacket filled with real pickle juice and sliced pickles, complete with a built-in straw for sipping
Lenovo offers mentorship from entrepreneur Eva Longoria
British Airways dials up the cultural touchpoints in Uncommon safety demo
KFC continues cultish campaign commitment
